Momentum is an influencer marketing agency that runs high-volume campaigns for smartphone brands, with iQOO, Motorola, OnePlus and Samsung on its roster. The agency could always deliver reach. It was paying premium prices for it, and needed data to find creators who could hit the same numbers for less.
ToggleHead is a digital marketing agency handling influencer work for names like Cars 24, Reliance Industries and Elle. Its campaigns were growing faster than its processes. Creator research alone took 15 hours per campaign, and the data lived in too many places to be useful.
Illuminati is an influencer marketing agency that runs campaigns for brands like Lakme, Tata, JioCinema and ICICI Bank. Its creator network had grown past 4,500 people, and the spreadsheets and email threads holding it together were starting to give way.
Boomlet is an influencer marketing agency working with brands like BMW, Pepsi, Google and Tanishq. Its campaigns produce thousands of content pieces across thousands of creators, every one of which needs watching. Doing that by hand had stopped being realistic.
Tamada Media is an influencer marketing agency running campaigns for brands like Zomato, Flipkart and Groww. The agency manages a large creator network and wins its renewals by proving performance to clients, so its tracking and reporting had to keep pace with its ambition.
Double Tap is a global influencer marketing agency based in Spain, with FIFA, Adidas and Audi on its client list. Campaigns at that level run across markets, languages and dozens of creators at once. The agency needed a faster way to vet creators, track every post and put a hard number on the results.
