How Tamada Media tracked 3,000+ creators to 21Cr+ views with CultureX
Tamada Media is an influencer marketing agency running campaigns for brands like Zomato, Flipkart and Groww. The agency manages a large creator network and wins its renewals by proving performance to clients, so its tracking and reporting had to keep pace with its ambition.
Creator tracking and client reporting across 3,000+ creators
Tamada Media’s clients expect results they can see: every creator tracked, every campaign measured, every claim backed by a report. CultureX turned that standard from a weekly scramble into the default, with the campaign generating its own evidence as it runs.
Proving results to clients took as long as producing them
Slow influencer search delayed execution, and imprecise segmentation showed up as lower engagement. The heaviest cost was reporting: assembling performance data for clients consumed days that should have gone into the campaigns themselves. In effect the agency did the work twice, once to run each campaign and once to prove it happened.
CultureX merged the two jobs into one. 3,000+ creators are monitored automatically, with performance data collected as content goes live.
The 70+ profile reports produced on the platform have been opened 1,700+ times by teams and clients, which is its own measure of how useful they are. Views, reach and engagement update in real time across every active campaign, so reporting stopped being a separate task.
Tamada Media’s campaigns have generated 21Cr+ views, all measured and attributable. The agency tracks 3,000+ creators without manual effort and answers client questions with reports that already exist.
CultureX has transformed the way we manage influencer campaigns. The platform’s ability to streamline creator management and provide real-time insights has allowed us to make more informed decisions. It has empowered our team to execute campaigns faster, improve engagement, and drive better results for our clients, all while reducing manual effort.
Tamada Media and CultureX: measured campaigns, provable results
Tamada Media shows clients exactly what their campaigns did, in reports that build themselves. The agency’s time now goes into making the next number bigger.
48 hours free trial. No credit card required.
Brands Double Tap has served
More Customer's stories with CultureX
CultureX case study with Supertails
How Supertails lifted brand engagement 60% with live monitoring
Read case study
CultureX case study with HiFi Digital
How HiFi Digital analyzed 2.2B+ views to sharpen campaign ROI with CultureX
Read case study
CultureX case study with Momentum