See the competitors, content, and conversations shaping your category.
Monitor competitor accounts, creators, content, mentions, keywords, hashtags, and sentiment in one place. Use industry benchmarking to sharpen your brief, explain a recommendation, or decide whether a change needs attention.

48 hours free trial. No credit card required.

Used by 200+ brands across 10+ countries







Know and track competition's creator campaigns.
Before CultureX, teams often collect competitor posts, creator activity, mentions, and sentiment from separate sources. That makes it harder to understand which content is driving attention, how audiences are responding, and what should inform the next




- Competitor accounts and top content
- The creators involved and the activity they generate
- Mentions, keywords, hashtags, and sentiment
For agencies, this work can repeat across every client, category, and campaign brief.




Use competitor and conversation data to plan the next campaign.
Set the accounts, terms, topics, and time period you want to review. Compare the activity, inspect the patterns in content and audience response, then bring the useful findings into a brief or client recommendation.








1. Set the view
Add competitor accounts, relevant search terms, topics, and a time range.


2. Compare the activity
Review growth, posting activity, engagement, top content, and the creators competitors are using.



3.Understand the response
Review mentions, keywords, hashtags, sentiment, and buying-intent signals alongside the activity.



48 hours free trial. No credit card required.
Start with the question your team needs to answer.
Choose the competitors, terms, and topics connected to an upcoming campaign, category review, or client pitch. That is enough to make the first monitoring view useful

Prepare a campaign brief by comparing competitor content and creator activity

Review a category theme through relevant keywords, hashtags, and audience response

Build a client recommendation around a prospect and its main competitors
See how brands in your category work with creators
Explore creators and content around a campaign topic. Review the creator patterns and tier mix appearing in the category, then investigate candidates for the brief.


The closest currently documented discovery-specific case is Tamada Media, with 11,696 influencer searches and 24,261 Bucket additions referenced in website copy. Confirm the exact source, reporting period and permission before publishing either metric.


The closest currently documented discovery-specific case is Tamada Media, with 11,696 influencer searches and 24,261 Bucket additions referenced in website copy. Confirm the exact source, reporting period and permission before publishing either metric.
A closer look at creator discovery with CultureX
Brands and agencies share how they use CultureX to make campaign decisions, manage the work and understand performance.


The closest currently documented discovery-specific case is Tamada Media, with 11,696 influencer searches and 24,261 Bucket additions referenced in website copy. Confirm the exact source, reporting period and permission before publishing either metric.
Questions about finding Instagram creators
What can I monitor with CultureX?
Review competitor accounts, creator activity, top content, brand mentions, keywords, hashtags, sentiment, buying-intent signals, and market trends over a selected time period.
Can I compare competitor accounts?
Review competitor accounts, creator activity, top content, brand mentions, keywords, hashtags, sentiment, buying-intent signals, and market trends over a selected time period.
How does sentiment analysis help?
Review competitor accounts, creator activity, top content, brand mentions, keywords, hashtags, sentiment, buying-intent signals, and market trends over a selected time period.
How can this inform campaign planning?
Review competitor accounts, creator activity, top content, brand mentions, keywords, hashtags, sentiment, buying-intent signals, and market trends over a selected time period.
Does this cover my own social accounts?
Review competitor accounts, creator activity, top content, brand mentions, keywords, hashtags, sentiment, buying-intent signals, and market trends over a selected time period.
Shortlisting creators in CultureX is easy and reliable.
Use CultureX to build the next creator shortlist. If your team would like to see the workflow first, request a demo.
48 hours free trial. No credit card required.