How TVA turned 11,696 creator searches into 691M+ views with CultureX

High-volume creator discovery and campaign targeting

TVA treats creator discovery as the heart of its product rather than overhead. The company ran 11,696 searches on CultureX, refined them with 8,008 filter passes, and built shortlists of 24,261 creators mapped to specific campaign needs. The views followed.

• Run high-volume creator searches for every brief
• Refine results with granular audience and performance filters
• Build campaign-specific shortlists at scale
• Track content performance through to reporting

Creator discovery was the slowest step in every campaign

• Manual influencer search wasted planning time
• Weak segmentation meant imprecise creator-campaign fits
• Execution and reporting ran by hand

Finding relevant creators consumed the planning phase before a single post existed. Without proper filters, targeting stayed approximate, and adding creators to campaigns, tracking engagement and producing reports all took manual effort. In entertainment marketing, a two-week discovery phase means the moment has already passed.

CultureX made discovery fast enough to keep up with the category. 11,696 searches across campaigns turned discovery into a same-day step.

• High-volume search across the creator database
• 8,008 filter searches for audience and niche precision
• 24,261 creators organized into campaign-ready shortlists

Filter passes refined every list by audience, niche and performance until the fit was right, and shortlists went from scattered notes to a structured library. Selection time dropped while targeting sharpened, which is the combination that used to be impossible.

TVA’s campaigns have generated 691M+ views, built on a discovery engine that matches creators to briefs in hours. Time saved in planning went back into creative strategy, and the precision showed up in engagement.

TVA and CultureX: same-day shortlists, sharper campaigns

Briefs turn into shortlists the same day, and shortlists turn into campaigns that fit. 691 million views later, the discovery engine has paid for itself many times over.

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