CultureX case study with Momentum

How Momentum optimized an 80Cr+ budget with CultureX

Momentum is an influencer marketing agency that runs high-volume campaigns for smartphone brands, with iQOO, Motorola, OnePlus and Samsung on its roster. The agency could always deliver reach. It was paying premium prices for it, and needed data to find creators who could hit the same numbers for less.

80Cr+Budget optimized
7K+Influencers worked with
1.2K+Hours saved
30%Better ROI per campaign
Introduction

Budget optimization across 80Cr+ of campaign spend

Momentum was booking premium influencers by default because no data justified anything else. CultureX gave the agency market-rate benchmarks and performance history for every creator tier, and the budget math changed within a quarter.

  • Find mid-tier creators who match premium reach at lower cost
  • Benchmark creator pricing against market rates before negotiating
  • Forecast campaign outcomes before allocating budget
  • Track ROI live instead of rebuilding it from spreadsheets
The problem

Up to 40% of every budget was going to creators who cost too much

  • Premium creators consumed up to 40% of campaign spend
  • Teams overpaid by 20 to 30% without price benchmarks
  • Manual budget tracking dragged campaign ROI down 25%

Equally effective mid-tier creators were available at a fraction of the cost, but nobody could prove it at negotiation time. Outreach ate 80+ hours per campaign and still ended in overpayment, because nobody knew the market rate. Multiply those leaks across an 80Cr+ book of business and the total gets uncomfortable.

The solution

CultureX rebuilt the budget process around data. The AI surfaced creators with the same reach at 30% lower cost, which came to roughly ₹50 lakhs saved per campaign.

  • Smart creator selection at 30% lower cost
  • Performance forecasting with 85% accuracy
  • Automated ROI tracking, from days to minutes

Forecasts landed with 85% accuracy, so budget went to the tiers most likely to deliver. Live tracking lifted campaign ROI by 40% and cut analysis from days to minutes. Negotiations changed too: walking in with market-rate data ended the overpaying.

The result

Momentum has optimized 80Cr+ of client budget on CultureX across 7,000+ influencer collaborations. Costs came down, ROI rose 30% per campaign, and the team recovered over 1,200 hours it used to spend on outreach and spreadsheets.

Naimur Rahman Siddiqui
Naimur Rahman Siddiqui
Naimur Rahman SiddiquiDirector and CEO, Momentum

CultureX helped us cut influencer costs by 25% while maintaining the same reach and engagement. Their AI-powered insights made budget optimization effortless, saving us time and maximizing ROI. A game-changer for scaling campaigns efficiently!

80Cr+Budget optimized
7K+Influencers worked with
30%Better ROI per campaign
1.2K+Hours saved

Momentum and CultureX: lower costs, same reach, higher ROI

Momentum still runs big campaigns for big phone brands. The difference now is that every creator on the plan is there because the data says so, and every rupee has a job.

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