The AI influencer marketing platform for beauty brands
Find creators, run campaigns, and track performance, all from one platform built for beauty brands.
Beauty creators are still being picked by scrolling and gut feel
Beauty buyers trust tutorials, reviews and routines from creators they follow, which makes the creator choice the highest-stakes call in the campaign. Most teams still make it from feeds and follower counts, with no way to check whether the engagement is real before the budget moves.
- Hashtag scrolling
- Manual campaign tracking
- Updating spreadsheets
- Waiting for screenshots
Vet every beauty creator with data before a budget moves
Search 400M+ profiles by beauty niche and audience, check authenticity and fake follower percentage on every shortlisted profile, and track launch content automatically once it goes live.
- Search with AI
- Built in outreach
- Automated tracking
- Lookalike matching
4 suites, 1 platform
The one social marketing platform beauty brands need to run every campaign intelligently
Discover and manage creators, track your brand's social performance, benchmark competitors, and build a community of advocates around your products.
Find the right beauty creators, then act on it immediately
Find the right creators from a pool of 400M for every launch by checking their audience, credibility, previous brand partnerships and expected campaign results before you book them.
- Check audience fit, authenticity and fake follower percentage
- Get expected CPE, CPV and performance
- Spot unique reach and audience overlap across your shortlist
- Check previous beauty brand partnerships
Get a clear view of how your beauty brand performs on social
Track profile growth, audience quality and content performance across launches and always-on campaigns.
- Compare followers, engagement and post performance
- See which posts, topics and publishing times drive results
- Track audience credibility and changes in follower quality
- Measure progress against the goals you've set
Turn competitor launches into better launch strategy
Benchmark your brand against competing beauty brands, see which creators and content formats drive their launches, and read how audiences respond through comments.
- Identify the influencers your competitors work with
- Benchmark your brand against competitor accounts
- See the top performing content in the beauty category
- Analyse audience sentiment on competitor launches
Turn loyal customers and past creators into a beauty community
Give the creators and customers who already love your products a branded place to join, keep their profiles in one dashboard, and activate the right members when the next launch brief lands.
- Create a branded community for your brand
- Invite your creators and customers to register and share their profiles
- Find relevant members without starting discovery again
- Manage community members from one dashboard
The influencer marketing platform behind 500+ brands and 100+ agencies
Mayank JainChief Product Officer and Head of Marketing, Snapdeal“CultureX has revolutionized our influencer marketing strategy, delivering remarkable results across the board. The platform has enabled us to reduce campaign setup time by 40%, optimize our marketing budgets with…”60%Better campaign efficiency40%Less setup time
Atul ChachraSenior VP and Brand Head, Soch Apparels“CultureX has transformed the way we approach influencer marketing. The platform has helped us find the perfect influencers who truly resonate with our brand values. We can now target specific regions with tailored…”45%Regional engagement lift4Metro regions targeted
Soch Apparels lifted regional engagement by 45% with creators who fit four metro regions.
Snapdeal improved campaign efficiency by 60% and cut setup time by 40%.
HiFi Digital analyzed 2.2B+ views to sharpen ROI on a 20Cr+ budget.
Momentum optimized an 80Cr+ budget across 7,000+ influencers.
WLDD spent a 4.6Cr+ budget efficiently for 478M+ views.
HealthifyMe tracked 2,000+ content pieces with 75% less analysis time.
Supertails lifted brand engagement 60% with live sentiment monitoring.
Double Tap ran a FIFA campaign to 1.38B+ views with 30% better ROI per campaign.
SyncWync cut campaign turnaround time by 70% and saved 600+ hours.
ToggleHead shortlisted 36,462 creators and lifted ROI 40%.
Illuminati scaled to 4,500+ creators without scaling its team.
Boomlet managed 6,300+ creators and 5,000+ content pieces.
Tamada Media tracked 3,000+ creators to 21Cr+ views.
TVA turned 11,696 creator searches into 691M+ views.
Tips Music analyzed 1,000+ tracks and saved 1,004+ hours.
Beauty influencer marketing FAQs
How do beauty brands find the right influencers on CultureX?
Search 400M+ profiles with 35+ filters covering beauty niches, audience demographics and engagement quality. Every profile shows who the audience actually is, so you match creators to buyers instead of follower counts.
How do I check if a beauty influencer's followers are real?
Every profile carries an authenticity score and a fake follower percentage, with the audience broken into real users, suspicious accounts and mass followers. You see it before you spend, not after.
How does CultureX help during a product launch?
Once launch content goes live, the platform detects each post automatically and tracks engagement and reach in real time, so you can push what’s working while the launch window is open.
Can beauty brands track competitor campaigns?
Yes. Monitor competitor accounts, the creators they work with, their top content and the audience response, all over a time period you choose.
How do I measure ROI across different creator tiers?
Campaign reporting tracks ROI and earned media value in real time and compares performance across creators, so you can see which tier earned its fee.
Shortlisting beauty creators in CultureX is easy and reliable
Use CultureX to build the shortlist for your next launch. If your team would like to see the workflow first, request a demo.
Ready to Build Your Next Influencer Campaign?
See how CultureX can transform your influencer marketing in a 30-minute walkthrough.